Milestone 1 Moodboard – Getaway to Bridgetown, Western Australia
I have created a moodboard in Photoshop, using the ruler for guide lines, and gridlines to layout what I wanted to achieve here. I chose just 4 colours to refine the feel and mood of this country escape concept.
I wanted to give a feel of relaxation, celebration, and a splash of the bright colour that is famous with the Garden Festival – purple. The aspects I wanted to include is the Blackwood River, wildlife, sunshine and wine. Also the use of local artists work is important. I found the font Callie Hand to be perfect for the flowing soft concept of this project.
I used clipping masks to clean up the images within rectangle and circle frames. I used filters and blending modes to tone down some images to fit in with the colours I chose.
Milestone 3 Refinement Stage – Getaway to Bridgetown, Western Australia
Here is my first mockup of the actual tri-fold flyer. I can see I still need to include more purple on the reverse side of the A4 layout. I wanted to achieve a flow throughout the flyer, but with this placed at the top and bottom makes it more difficult for photo/image placement. I tried to make this in InDesign and after hours of trying to learn how to, I switched back to Photoshop. Saying that I continue to learn InDesign, and I need to keep practicing to know its boundaries and magic! I have used clipping masks here throughout and blending modes. For the top banner, I added a stroke and feathered it slightly to soften the transition into the rest of the flyer.